Location Matters
Ontario joins a global alliance to protect the integrity of wine names
Ontario and Mendoza have become new members of the Wine Origins Alliance, a global organization dedicated to eliminating barriers to wine trade and protecting the integrity of wine names.
The additions of Canada’s largest wine producing province and Argentina’s premier wine region were announced during a signing ceremony conducted at Wine Paris, increasing the association’s roster to 36 member regions across five continents and 11 countries.
The Alliance was founded in 2005 when eight founding members, including organizations representing winemakers in Champagne, Napa Valley and Porto, signed a Joint Declaration to Protect Wine Place & Origin.
“Our global coalition grows stronger,” explains Linda Reiff, president and CEO of the Napa Valley Vintners, a founding member of WOA and co-chair of the Board. “We look forward to working alongside Ontario and Mendoza at this pivotal moment for global trade and to protect our valuable winegrowing place names.”
Ribera del Duero joined as the alliance’s 34th member last year, adding its voice and reputation to the group’s advocacy efforts to ensure wine places of origin are respected by uniting wine regions around the world.
“Joining the Wine Origins Alliance allows us to stand alongside regions worldwide that value authenticity, provenance and collaboration. We’re proud to work with like-minded regions to protect and promote wine origin,” says Dean Foerter, Executive Director of Wines of Ontario.
If I Had Your Number
I would text you these three articles I found to be of interest.
Thoughts on the Language of Wine | Lettie Teague’s latest Substack on communication and comprehension
Bold’. ‘Elegant’. ‘Introverted’? How words describing wine get lost in translation | Allison Creed shares research why the language used to taste and talk about wine does not travel across cultures as smoothly as the industry assumes
You’re Talking About Wine All Wrong | For starters, wine does not inherently contain flavour… Kathleen Willcox on neuroenology and forging new democratic ways to teach and talk about wine